The Handlebar Problem

Walk past any bike rack. Count the helmets hanging on handlebars.

We counted 1,000 bikes across London, Manchester, and Birmingham.

67% had helmets on the handlebars.

Not on heads. On handlebars.

Why This Is Dangerous

1. Helmet theft increased 34% last year. With no locks, they're easy targets for a quick grab.

2. Weather Damage UV degrades the shell, rain seeps into padding, frost makes plastic brittle. A weather-damaged helmet won't protect you properly.

3. Way more likely to forget it. You're on tube. Bikes at the station but you need helmet at other end and it's 5 miles away.

Why People Do It Anyway

We asked 500 cyclists why they leave helmets on bikes:

"Doesn't fit in my bag" - 71%

"Too bulky to carry" - 64%

"Looks stupid in meetings" - 43%

"No storage at work" - 41%

"Annoying on public transport" - 38%

The Real Problem

Traditional helmets were designed in the 1970s for racing. Start at home, ride, return home. Simple.

Modern urban cycling is different. Multi-modal journeys. Bike to train to walk to office. The helmet needs to fit this reality.

What Actually Works

Make the helmet fit modern life, not the other way around.

When our helmet folds to 81mm thin, it fits in laptop bags. Desk drawers. Even jacket pockets.

No more handlebar storage. No more theft risk. No more weather damage.

The helmet goes where you go.