Our First TV Ad is Running During the Tour de France

We've got our first TV ad running on ITV4 during Tour de France coverage. Feels pretty surreal seeing our folding helmet on actual television.

Watch the ad here:

Pretty Cool Milestone

Having our ad run during the world's biggest cycling event is mental. We're a small startup and suddenly we're advertising alongside the Tour de France.

Thanks to everyone who's supported us getting to this point. From kitchen table startup to TV ads during the Tour de France - not bad for a folding helmet.

If you catch it on your TV, let us know!